Coca-Cola Nigeria's Transparency Breach: FCCPC Exposes Misleading Marketing
Gabriel Sebopeng 2 August 2024 0

Coca-Cola Nigeria's Transparency Breach: FCCPC Exposes Misleading Marketing

The FCCPC's investigation revealed that Coca-Cola Nigeria and NBC breached transparency and consumer trust by failing to disclose shifts from sugar to non-nutritive sweeteners. The companies' marketing tactics for Coke, Fanta, and Sprite lacked clear communication, misleading consumers on product changes.